30+ years of celebrating whimsy

Fantastical frocks for all those young and young-at-heart

We take great pride in curating our selection to provide the community with a closet full of comfortable, fantastical, one-of-a-kind fashion that enhances personal style. Our physical store has been open in the historic market square of downtown Roanoke, Virginia since 1994. Since then, we have continued to provide our incredible selection of curated finds to our online community as well.

Thank you for continuing to support our small, local, woman-owned business <3